Campaign Skills Handbook

Added: February 7th, 2018

Campaign

This manual is intended to be a resource for a number of audiences, including: Individual political and civil society activists looking to improve their skills as organizers and agents of change;
Prospective candidates wanting a step-by-step program for planning and executing an electoral campaign; Electoral campaign staff looking for tools to manage resources and target voters wisely; and Political party activists and leaders who understand that well-run campaigns result in stronger and more successful parties.

The 11 thematic modules offer a progressive guide to preparing for, executing and excelling at electoral competition and the leadership challenges that are innately part of these endeavors.

Keywords:

campaign, campaigning, candidate, elections, targeting, message