Determining Social Media Channels, Audiences and Key Communications Message

Webinar delivered by Prof. Dr. Mario Voigt, Professor of Digital Transformation and Politics, on the topic of ‘Determining Social Media Channels, Audiences and Key Communications Message’, within NDI RPPI Winning at Social Media program. Besides presenting ‘Connect 17’ to participants, Mario sought to deepen their understanding of specificities and features of the most popular social media channels, linking them to different types of audiences and key communications messages.